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Tags: a&r, anr, gojawar, jawar, music business, music conference, music conferences, music expo, music industry connection, music panel

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Hi JaWar,

Since I'm not an aspiring musical artist, I'm going to ask a question others may have, but might not feel confident posing.

Music Builder has members who vary in age, experience and knowledge of the industry. Could you explain what an A&R person is? There are a number of people who bandy that term about, but how can an unsigned artist tell who is genuine?

Thanks in advance for your response.

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I'd be glad to Professor Kim. Thank you for the question.

According to Wikipedia -in the music industry, Artists and Repertoire (A&R) is the division of a record label company that is responsible for scouting and artist development.

Traditionally, an A&R would find and develop talent so the talent would be ready for radio and tv interviews, speaking with members of the press, fans and other music business professionals. Historically, A&R's were the gatekeepers to major record labels.

In today's new music business environment many A&R's no longer scout and develop talent. They look at charts such as Billboard, R&R and Urban Network, etc. In addition, they look at BDS Spins and Soundscan Numbers. They speak with djs to see what new artist has created a buzz. Now days A&R sign not so much on the merit of the music (great music & talent), but the merit of the numbers and street buzz/credibility.

For additional information on related subjects you may want to attend music conferences and the links below.

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Atlanta Music Showcase
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